Allen Solly created ripples in the Indian market by releasing new rules in corporate dress code titled 'Friday Dressing'. It trashed whites and greys thereby making the corporate world a colourful and vibrant place.

Originating from the large portfolio of international brands of Coats Viyella-UK, Allen Solly is targeted at young, contemporary corporate who was ready to challenge conventions and create their own identity. Encouraged by its progress, Allen Solly took its first step towards becoming a true lifestyle brand when it launched Allen Solly Women's Wear in 2002.

Over the years the brand has evolved to achieve a high fashion quotient and appeal through its exciting, fashionable merchandise and aspirational imagery.

Focus on accessories such as eyewear, watches, women bags have added to the lifestyle quotient for the brand. There are today more than 30 product categories to its portfolio.

Allen Solly is available in its exclusive outlets as well as Multi Brand Outlets and other leading department stores. Currently, Allen Solly's products are available in more than 300 stores in the country with a fair presence in the Middle East as well.