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COMPANY  |
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| VISION & MISSION |
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ActiMedia
shall seek to serve its clients by providing the best
communications for corporate gain and provide ideas insights
and innovation to achieve a premium position for its clients,
further partner with the media to provide them with timely
and appropriate information on its clients.
To achieve a team of specialists that is to reckon with
in the industry.
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| INCORPORATION |
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ActiMedia
was incorporated on October 1, 1998, by the efforts of two
very distinctive individuals Amitabh Saksena and Binita
Bodani, bringing their own expertise together to form the
Company.
ActiMedia, a Corporate Communications Consultancy,
believes strongly in providing companies with an alternative
medium, which works hand in hand with other promotional
tools like advertising, direct marketing, sales promotion
and personal selling amongst others.
Our aim is not to manipulate the environment solely on behalf
of the corporation or individuals, but to manage it with
a view to reconcile diverse interests.
ActiMedia is sensitive to both ends of
the communication process, seeking to match the communicator
with the appropriate recipient. In a world increasingly
overrun by noise, ActiMedia makes sure you get heard in
the right places. |
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| THE TEAM |
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Our team is drawn
from various industries such as advertising, public relations,
finance, entertainment, media and FMCG.
Each individual brings their own expertise to the larger
pool of talent, which is utilised to provide creative, effective
and implementable strategies for our clients.
Principals |
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AMITABH SAKSENA |
Having completed
his graduation from St. Xavier's College, Bombay and
post-graduation from the University of Bombay both
in Economics, Amitabh went on to do his Master's in
Business Administration from New Delhi majoring in
Marketing. As part of his MBA programme, he trained
with The Associated Cement Companies Limited, Bombay.
Amitabh began his working
career as Manager,
Global Futures Network,
a UN non-governmental |
organisation, dealing in environmental issues.
He has also worked on
an educational project
of the Government of Maharashtra, a news magazine
of the National Safety Council and as a freelance
journalist, where he contributed several articles
on topics of general interest to a wide spectrum of
newspapers.
As a public affairs consultant with Shyam & Associates,
Amitabh has serviced clients like the Arvind Group,
Himachal Futuristic Communications Limited, Tata Finance,
Hoechst India Limited, France Telecom, E.F. Johnson
and Al-Futtaim Watches amongst others.
Amitabh then moved on to Indian Public Affairs Network
(IPAN), where he serviced clients like MTV, NBC, CNBC,
National Geographic Channel, Rediff on the Net, Alcatel,
Nokia, Pricewater House, Cisco Systems, Smithkline
Beecham, Spice Telecom, Microsoft, Intel, Amway and
British Telecom amongst others.
Since the last eleven years Amitabh has serviced a
host of clients. Working on a variety of projects
for these clients enabled him to develop strengths
in most areas of corporate communications, product
publicity and counseling.
amitabh@actimediaindia.com
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BINITA BODANI |
Having completed
her schooling from Cathedral and John Connon School,
Bombay, Binita went on to graduate from Sophia College,
majoring in Economics, with Statistics and French
Literature as her electives.
She began her career with N.S.Guzder & Co. Ltd.,
an international freight forwarding company, where
she worked in the client relations department. Her
portfolio included co-ordinating and corresponding
with clients; interacting with the customs operations
and public relations departments. She
further handled the Mahindra |
& Mahindra Group for all their import and export
requirements.
In 1997 Binita joined Indian Public Affairs Network
(IPAN), where she serviced clients like MTV India,
NBC Asia C.V., CNBC, National Geographic Channel,
Cisco Systems, Alcatel, Electricite de France, CDC,
Rediff on the Net, Omega and the Escorts Group.
Binita has been in the field of public relations for
over nine years, and her expertise lies in corporate
communications, product publicity, event management
and entertainment public relations.
In July 2000, Binita took on a new challenge and started
www.ejourno.com, an online press release distribution
service and India’s first and only website dedicated
to journalists.
binita@actimediaindia.com |
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