Maybelline New York is the # 1 color cosmetic brand in the US mass market. Colorful, hip and fun, Maybelline New York epitomizes spirit of New York- the fashion and cosmetic capital of the world - translating it into a fashion statement that is both stylish and wearable. Using cutting-edge technology, to create an innovative range of color cosmetics with superior product performance.

In India, Maybelline New York has been bringing the increasingly discerning consumer, its latest, most innovative international "Star" products, to cater to her ever-evolving needs. Thereby launching many firsts in the Indian market including Wet Shine Diamonds - a “wet look” lipcolor with a diamond sparkle, Express Makeup 3-in-1 - a makeup stick that provides coverage, conceals & finishes and Volum' Express Mascara - the only mascara that gives up to triple your natural lash volume….instantly.