Our consultants are professionals who have expertise in diverse industries. ActiMedia's aim is to share this expertise and consult clients in their area of business and assist them in building brand equity and awareness, be it a person, product, brand or a company. Develop strategies and communications plan with the aim to create top of the mind recall for the company and all that it stands for.

Talking to the media means talking to your target audience directly. The media helps carry your voice and message to your target audience and in the process give you a third-party endorsement.

ActiMedia understands the needs of journalists and helps them to report the news accurately by providing them the right information at the right time.

Actimedia has an extensive network to reach the media across India through its network.

ActiMedia helps you to shape your messages into something that would appeal to a journalist. Something that he or she can make a 'good story' out of.

ActiMedia drives your PR message through the clutter while being sensitive to complex client requirements and technical details. In brief, ActiMedia helps you choose the right worm.

'The best way to prompt rumors, speculations and third party posturing is to put out a steady flow of relevant verifiable information' ActiMedia Editorial Skills:

• News Releases
• Backgrounders
• Bio Profiles
• Fact Sheets
• Annual Reports
• Ghost Writing
• Speech Writing
• Brochures
• Company News Letters
• Direct Mailers

Publicity is a powerful element in today's integrated marketing mix to increase product awareness. ActiMedia helps you create tactics necessary to generate visibility and sales with your target audience.

ActiMedia can assist in the launch of new products and services; repositioning of mature products; building up of interest in a product category; influencing specific targets and in defending products that have encountered problems in the public sphere.

The only constant in today's world is change. Corporations need to communicate effectively and be visible at all times to be seen as socially responsible citizens.

ActiMedia is proactive in meeting the challenge of change and can show corporations the way to build positive public presence.

Corporations must take the initiative or the message won't get through. Merely waiting to be asked a question is not sufficient and refusal to communicate can be fatal.

ActiMedia prepares you to face the media, both print and electronic, through simulated video monitored sessions and media workshops, where the 'dos and don'ts' with the media are reasoned out

ActiMedia scans all important business and entertainment publications throughout India and provides its clients with monthly press monitors comprising clips on the company, competition, industry and policy issues. Additionally, ActiMedia also provides clients with electronic media monitoring services.

With the increased role of the media today, everybody gets their fifteen minutes of fame. ActiMedia turns the spotlight on you and keeps it there. It helps you stand out in the crowd and develop niche-individuation.

ActiMedia helps you plan and promote events, handle media, manage sponsor relations & celebrity promotions and stage lead-up events. An event can be a very effective medium of getting a message across, if properly designed and executed.

A company is perceived through all its forms of communication. Every piece of paper you send out carries a message with it.

ActiMedia can help corporations develop and design point of purchase material, direct mailers, annual reports, calendars, merchandise and corporate films.

Perception audits help understand current perceptions about your company, be they positive, negative or indifferent. Before communication strategies are formulated, it is essential to understand peoples mindsets - find out what they think about your organisation and its products & services, discover their attitudes, misconceptions, hostilities, prejudices, apathy or ignorance towards your organisation.

ActiMedia conducts perception audits for corporations, which are then analysed. The results help develop strategies to dispel misleading and untrue perceptions, if any, and help build a positive image of your company.

ActiMedia is strongly trained in crisis management and equips clients to handle unforeseen situations and offers expertise in prevention management; planning; team forming; media responses and recovery management.