
Tommy Hilfiger Corporation is a $1.9 billion global apparel
company with a leading market share and is widely recognized
as one of the strongest brand names in the industry. Since1985,
the company has developed an extremely valuable and recognizable
brand and a solid consumer base with broad demographic appeal.
The Company's apparel products are recognized throughout
the world for their classic and timeless design. By virtue
of the Company's unique approach to fashion and styling,
the brand is firmly established in a top tier position within
the multi-billion dollar lifestyle market.
Tommy Hilfiger's strategy has been to develop and leverage
a highly recognizable lifestyle brand. In its product offerings,
and through the offerings of its licensees, Tommy Hilfiger
seeks to deliver superior styling, quality and value to
its consumers worldwide. The Company's designers work to
combine classic American styling with unique details and
fit to give time-honored basics a fresh and updated look--
a "classics with a twist" approach- which is the
Company's hallmark. The Company emphasizes core and basic
styles as the principal components of its product offerings
ands its apparel products are designed to appeal to costumers
who desire high quality, designer clothes at competitive
prices.
Building upon its successful foundation in the menswear
business, Tommy Hilfiger has achieved a leading position
in other categories as well. Since its inception in 1985
as a menswear line, the strength of the Tommy Hilfiger brand
has been built on a powerful design philosophy of bringing
a fresh perspective to traditional, all-American stylings.
The approach proved so compelling that it has been successfully
developed across a growing number of product categories.
For example, in response to customer demand, in 1993 the
Company launched its childrenswear division, which has since
become a leading supplier of infants and kids clothing to
department stores throughout the United States.
In 1996, the company launched its womenswear division, making
Tommy Hilfiger one of the very few menswear designers to
incorporate a profitable women's line into the mix. In less
than two decades, the Company has grown from a single line
of business to one that encompasses several core operations
that work in concert to extend the scope of the brand and
meet the many needs of a customer following that includes
children, teens and adults of all races, backgrounds and
nationalities. In addition to mens wear, womenswear, jeanswear
and children wear, the core business include a licensing
operation, a retail arm and an international business.
Through its subsidiaries, the Company designs, sources and
markets men's and women's sportswear, jeanswear and childrenswear
under the Tommy Hilfiger trademarks. Through a range of
strategic licensing agreements, the Company also offers
a broad array of related apparel, accessories, footwear,
fragrance and home furnishings. The Company's products can
be found in leading department and specialty stores throughout
the United States, Canada, Europe, Mexico, Central and South
America, Japan, Hong Kong and other countries in the Far
East, as well as the Company's own network of specialty
and outlet stores in the United States, Canada and Europe.
Tommy Hilfiger is the Company's principal designer and provides
leadership and direction for all aspects of the design process.
The brand is driven by the singular vision and values of
Tommy Hilfiger himself. Apart from designing, Tommy is also
involved in a number of charitable causes.
In 1995, the Company founded the Tommy Hilfiger Corporate
Foundation, whose goal is to be a major force in promoting
the wellness of youth with a major emphasis on education
and cultural programs that impact a diverse population.
Tommy Hilfiger entered India in April 2004. There are currently
5 exclusive freestanding stores in India. These include
2 stores in New Delhi, 1 in Chandigarh, 1 in Bangalore and
1 in Mumbai.
The apparel lines introduced in India currently include
Mens Sportswear, Mens Jeanswear and Junior Jeanswear. Women's
Sportswear will be introduced in fall 2004. The stores also
carry Watches, Eyewear, Hand Bags, Belts and Small Leather
Goods.